Calorie counts on restaurant menus have customers ordering less

Researchers conducted a randomized experiment and found that diners at full service restaurants whose menus listed calories ordered meals with 3 percent fewer calories — about 45 calories less — than those who had menus without calorie information. Customers ordered fewer calories in their appetizer and entree courses, but their dessert and drink orders remained the same.

Source: Calorie counts on restaurant menus have customers ordering less

Posted in: AICHC News

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