Calorie counts on restaurant menus have customers ordering less
Researchers conducted a randomized experiment and found that diners at full service restaurants whose menus listed calories ordered meals with 3 percent fewer calories — about 45 calories less — than those who had menus without calorie information. Customers ordered fewer calories in their appetizer and entree courses, but their dessert and drink orders remained the same.
Source: Calorie counts on restaurant menus have customers ordering less
Posted in: AICHC News
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